Category: Technology
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Small and Medium-Sized Businesses and Digital Strategies in a Retracting Economy
The pandemic has caused widespread disruption to marketing around the world, leading to a contraction in many industries. As a result, businesses must adapt their strategies to remain competitive when the future doesn’t look as promising as previous years. Digital marketing and other technology industries have been hit particularly hard in
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The Power of Local Visibility: Boosting Your Business with Local SEO
These days, having a strong online presence is essential to a business’ success. That’s where local SEO (Search Engine Optimization) comes in. By optimizing your website and online listings for local search, you can improve your online visibility and attract more customers from your local area. In this article, we’ll explore…
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Maximizing Growth: The Importance of Email Marketing for Small Businesses in 2023
Unlike social media or other digital channels, email marketing allows small businesses to reach customers directly in their inbox, where they are likely to see and engage with the content. This makes email an ideal channel for delivering targeted and personalized messages that resonate with customers and drive action. Small businesses can
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The Importance of SEO and SEM for Small Businesses
SEO and SEM are two related but distinct digital marketing strategies that help businesses rank higher in search engine results pages (SERPs) and drive more traffic to their website. SEO focuses on optimizing a website’s content and structure to rank higher in organic search results, while SEM involves paying for advertisements to appear at the…
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E-mail Marketing Services: A Comprehensive Guide
Email marketing is a direct marketing technique that involves sending emails to a targeted audience. The aim of email marketing is to build and maintain customer relationships, promote brand awareness, and drive sales. It’s a cost-effective way to reach customers where they spend most of their time: in their inboxes.
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The Power of Hashtags and Brands
It’s hard to believe that hashtags are already 15 years old. Since it’s conception in the summer of 2007, hashtags have been disrupting an already disruptive social media network.
Coast & Culture 